SIZE DOESN’T MATTER JUST MAKE SURE THEY’RE HEALTHY (.)&(.)
My main aim in creating a title for the campaign was not to design the inscription, but to capture a broader context that could become a system for integrated communication. I started by writing down the words and slogans that I thought were most important for such a campaign: raising awareness, access to a wide audience, inclusivity. Breast shapes and sizes vary greatly, so I wanted to emphasise through the typography that the campaign is for everyone. EVERYONE can type the logo on their computer or phone keyboard, in any font, and the (.)&(.) sign will still be a legible symbol of this campaign. WATCH VIDEO